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CYCLING MAKES LIFE BETTER. WE MAKE PRODUCTS THAT MAKE CYCLING BETTER.

 
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ENJOY THE RIDE.

No matter how you feel before a ride, you will feel better after it. And even if it’s only one small iota, we think that’s a big iota.

 
 
 

OBSESSIVELY driven.

 
 
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the MISSION.

Form follows function is our driving principle. We develop clean engineered cycling products. Visionary in look and functionality.

 
 
 

spaceship meets utility tool.

 
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revolutionary componentry.

The look of the Starship Enterprise. The versatility of a Swiss army knife. A remarkable fusing of form and function.

 
 
 

proudly SPONSORing THE USA.

 
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WE BELIEVE IN MADE IN AMERICA.

Which means our products will be designed, developed and manufactured right here. And that means the world to us.