Tim has always been driven to take things apart, figure out how they work, and build them better. That instinct to design and improve led him from biomedical engineering into a long career in the chemical industry, shaping products used around the world. Those years built the experience and insight that sharpened his natural inventor’s mindset—fuel for the entrepreneurial streak that would later launch Moshun, a startup built to turn bold ideas into real-world innovation. On two wheels, he’s been just as relentless. A pioneer and ambassador for Chicago cyclocross, Tim has spent more than three decades racing, leading teams, organizing events, and earning multiple Masters state titles. Now as CEO of F3, he blends technical depth, business vision, and a competitor’s mindset—carrying F3 forward with a focus and momentum that have defined his entire career.

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Where do you see the ride going from here?
F3 will keep pushing forward—creating products riders are proud to own and excited to use. We’ll innovate with purpose, launch with intent, and stay true to the craftsmanship and design that define us.

Mike found himself entrenched in an ad agency creative department before he could legally consume a beer. A fast climb through agencies big and small earned him some of the industry’s highest creative honors while helping brands find their voice, grow their presence, and win at market. When he later applied his innate ability and tireless work ethic to cycling as a 40-year-old newbie, it’s no wonder holeshot-like results ensued. Within five years, he achieved a USA Cycling national top-10 ranking as a Cat 1 in cyclocross. Today, Mike brings strategic discipline and creative leadership to F3, leveraging three decades of marketing products with the same youthful drive and artistic spirit he now pours into making them.

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How does cycling make your life better?
It helps to keep me balanced—challenging my body, sharpening my mind, and fueling the energy and discipline I bring to everything else.

David caught the cycling bug in 1989 when a story about Greg LeMond’s legendary 8-second Tour de France win sparked a lifelong obsession. From that moment, he approached cycling with an engineer’s precision and curiosity—so it’s no surprise he earned a degree from one of the country’s top engineering schools. Collegiate racing at the University of Illinois sharpened his discipline and teamwork, culminating in a Nationals appearance as team captain. His career has been marked by a proven ability to turn ambitious ideas into real-world solutions, earning CES Best of Show honors and 25+ patents along the way. From road and mountain bikes to cyclocross, David channels his passion, ingenuity, and competitive drive into F3—propelling the company and its products into new territory with every ride.

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How do you define a radically inventive product?
Solve real problems and performs flawlessly in the real world. It will blend engineering precision with user-focused design to turn bold ideas into trusted solutions.